Project number: 101139352

Project name: African and European Women in Action – AEWIA

Call: ERASMUS-EDU-2023-VIRT-EXCH Topic: ERASMUS-EDU-2023-VIRT-EXCH Type of action: ERASMUS Lump Sum Grants

Granting authority: European Education and Culture Executive Agency

Project starting date: 1 February 2024

Project end date: 31 January 2027

Project duration: 36 months

“Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.”

The project

The African and European Women in Action (AEWiA) project aims to promote and strengthen the role of women in intercultural dialogue between Europe and Africa, through the enhancement of intangible heritage.

The proposed activities aim to:

– Increase women’s knowledge, skills, and cross-cutting abilities related to intangible heritage as a tool for sustainable development.

– Promote the sharing of knowledge and traditions related to women within the social fabric.

– Improve advocacy and networking skills by leveraging the potential of digital tools. Over the three years of the project, there will be 10 virtual exchange activities and 3 digital outputs reaching a total of 1560 people.

The activities will be divided into three specific training programs:

1. Training for socio-educational animators, involving 330 participants, to teach specific knowledge, skills, and abilities in the field of Sustainable Development and Intangible Cultural Heritage.

2. Discussion forums for 150 women aged 18 to 30 and 30 facilitators, enabling the creation of an intercultural dialogue focusing on the role of women in family, society, and work.

3. Training course for 330 young people to teach them how to conduct advocacy campaigns using digital tools and new communication technologies (ICT).

The digital outputs are: – An E-Book illustrating concepts, case studies, and guidelines to support intercultural dialogue through Intangible Cultural Heritage. – A MOOC illustrating the mapping of cultural heritage elements related to the female world as promoters of Sustainable Development. – A women’s community for advocacy on issues related to intercultural dialogue between Europe and Africa.

In today’s interconnected world, cooperation between Africa and Europe is no longer a choice but a necessity. Both continents are facing unprecedented transformations — economic, environmental, digital, and social — that demand inclusive leadership. Yet women, who represent more than half of the global population, remain underrepresented in positions of decision-making and influence.

AEWiA responds to this imbalance with a clear vision: sustainable development begins with empowered women. The project fosters transnational cooperation among European and African civil society organizations, creating inclusive environments for dialogue, exchange, and growth.

Through workshops, capacity-building sessions, and online training courses, AEWiA connects women leaders, educators, and activists who share a common belief — that change begins with education and collective action. These exchanges go beyond institutional boundaries, transforming learning spaces into laboratories of empowerment, where every participant becomes both a learner and a teacher, a storyteller and a changemaker.

At the heart of AEWiA lies a deep understanding of women’s unique position as both guardians of tradition and pioneers of transformation. Across generations, women have been the custodians of oral history, artistic expression, and community resilience — the living archive of cultural heritage. Yet they are also innovators, translating this heritage into new languages of creativity and entrepreneurship.

AEWiA embraces this duality by promoting intangible cultural heritage — storytelling, music, crafts, and rituals — as a means of education, inclusion, and empowerment. In both African and European contexts, these practices become tools for reconnecting communities and rediscovering the value of identity.

Through storytelling circles, intergenerational dialogues, and community-based research, women participating in AEWiA have brought forward narratives of strength and survival. A Nigerian participant described her grandmother’s craftwork not only as a livelihood but as “a language of resistance.” A Maltese youth worker, in turn, shared how digital platforms can revive forgotten traditions and bring them to global audiences.

This encounter between the local and the digital, the traditional and the innovative, is where AEWiA finds its true power — in building bridges between heritage and modernity, between women’s memory and the future they are shaping.

Education remains the cornerstone of the AEWiA approach. Through its Erasmus+ framework, the project implements both physical and virtual learning spaces, ensuring that knowledge transcends borders and barriers.

The International E-Learning Institute Ltd (Malta) plays a pivotal role in developing online modules that combine digital literacy with storytelling, leadership, and advocacy. These tools help women not only access technology but also use it to amplify their voices and create community impact.

Meanwhile, partners like VACK Kenya and Pinnacle Youth Outreach Nigeria integrate digital training with grassroots action, ensuring that young women in rural or disadvantaged contexts can participate fully in the digital economy. As one Kenyan participant put it:

“Access to technology changed my life; but learning how to use it for others changed my world.”

In every activity, AEWiA challenges the digital gender gap by turning technology into a tool of equity — not exclusion. Participants learn to produce short documentaries, manage social campaigns, and collaborate internationally, demonstrating that digital empowerment is social empowerment.

The sustainability of AEWiA is anchored in its alignment with global frameworks such as the United Nations 2030 Agenda for Sustainable Development and the African Union’s Agenda 2063 – The Africa We Want.

Both agendas emphasize the crucial role of women as leaders of innovation, guardians of peace, and architects of sustainability. AEWiA operationalizes these global visions by integrating them into concrete local initiatives — from community workshops in Ghana and Kenya to online campaigns led by European partners.

Through PEL Skopje (North Macedonia), participants have engaged in structured reflection activities linking gender equality with youth participation and social entrepreneurship. These sessions help translate high-level goals into practical skills — communication, project management, advocacy, and leadership.

Moreover, the Organisation for Strategic Development in Africa (OSDA, Ghana) provides the connection between memory and modernity. During the transnational meeting held in Ghana (July 2025), OSDA hosted the international delegation for field visits, community dialogues, and a powerful moment of reflection at the Cape Coast Castle, one of the historical sites of the transatlantic slave trade.

Standing in that place of pain and remembrance, the group experienced how memory can be transformed into education — a reminder that justice, dignity, and peace are not inherited but built through awareness and action.

What distinguishes AEWiA is not only the diversity of its partners but their shared methodology of co-creation. Instead of a top-down approach, the project embraces mutual learning and participatory design. Every organization — whether from Europe or Africa — contributes knowledge, context, and vision, ensuring that outcomes reflect the richness of both continents.

This cooperative spirit has led to the creation of a collaborative e-book featuring case studies, community stories, and innovative practices developed by project participants. The publication serves as both a resource and a symbol — a living document that captures the voices, challenges, and aspirations of women in action.

The project also launched a dissemination campaign aimed at raising visibility for these materials, inspiring new communities, and encouraging replication across Europe and Africa. In every initiative, AEWiA’s message is clear: women are not beneficiaries of change — they are its authors.

The Ghana meeting was not an endpoint but a beginning. The partnership is already defining new joint initiatives, including:

  • Online training programs for young women in leadership and digital advocacy;

  • Intergenerational workshops on intangible heritage and storytelling;

  • Erasmus+ mobility and capacity-building projects;

  • Local actions for women’s economic and social inclusion.

By bridging continents, AEWiA demonstrates that cooperation is not a transaction but a transformation — a mutual evolution rooted in trust, empathy, and shared responsibility.

As one participant summarized during the final plenary:

“We came from different worlds, but we discovered that our dreams speak the same language.”

That language is the essence of AEWiA: a dialogue of cultures, a bridge between women, and a collective step toward a more just, inclusive, and sustainable world.

AEWiA Video Training Course – Advocacy, Digital Networking & Intangible Heritage

This online video course is part of the African and European Women in Action (AEWiA) project, co-funded by the European Union under the Erasmus+ Virtual Exchanges programme.
It is designed to empower young women from Africa and Europe with the skills, confidence and tools to advocate for change, build meaningful digital networks, and protect and promote intangible cultural heritage.

Across seven structured lessons, participants explore:

  • The foundations of advocacy and how to influence positive social change

  • Practical strategies for digital networking and cross-continental collaboration

  • The role of women as guardians of intangible cultural heritage

  • How cultural traditions connect with the Sustainable Development Goals

  • Ethical and effective use of digital tools for communication and campaigns

  • The creation of a personal final project combining advocacy, heritage and digital storytelling

The course is accessible, engaging, and built on real examples from African and European communities.
By the end, each participant gains a stronger voice, a wider network, and a clear action plan to lead transformation in her community.

Background

In the rural highlands of northern Ghana, the small community of Kpatia is known for its centuries-old weaving tradition. The craft, traditionally led by women, is more than a skill — it is a cultural identity, a form of storytelling, and a source of economic independence. Patterns woven into the cloth represent proverbs, family histories, and symbols of resilience.

Over the last decade, however, Kpatia’s weaving heritage has been threatened by:

  • the migration of young people to cities,
  • cheap mass-produced fabrics replacing handmade ones,
  • a lack of visibility beyond local markets,
  • and limited digital literacy among artisans.

The younger generation began to see weaving as “old, slow, and unprofitable,” leading to a decline in transmission from mothers to daughters.

In 2024, a 23-year-old woman named Ama Tengan, who grew up in Kpatia and had recently completed her studies abroad, decided to take action.


The Challenge

Ama realised that preserving Kpatia’s weaving heritage was not only about saving a craft — it was about protecting the stories, identity, and cultural leadership of local women. The challenge was twofold:

  1. Cultural – Young women were losing interest in weaving.
  2. Economic – Weavers struggled to reach buyers outside the village.
  3. Digital – No online presence existed to showcase the tradition.
  4. Advocacy – Local authorities undervalued the importance of supporting artisans.

Ama believed that digital tools could bridge Kpatia’s past with its future.


The Initiative

Ama launched a small initiative called “Voices of the Loom” — a digital advocacy and networking campaign built on three pillars:

1. Digital Storytelling

Ama spent weeks interviewing elder women weavers, recording their stories, filming the weaving process, and photographing unique patterns.
She created:

  • a short documentary uploaded to YouTube,
  • a series of Instagram posts explaining the meaning of each symbol,
  • and TikTok videos showing the weaving process in fast motion.

Her message was simple but powerful:
“Our cloth is our voice. Every woman carries a story in her hands.”

Within two months, her videos gained thousands of views.


2. Online Networking & Partnerships

Ama reached out to:

  • fair-trade platforms,
  • African fashion designers,
  • cultural heritage organisations,
  • and youth digital media groups.

She built a micro-network of supporters who believed in the value of women-led heritage preservation.
This network helped her:

  • launch online sales,
  • secure a collaboration with a sustainable fashion brand,
  • and obtain visibility through a virtual exhibition for African ICH.

3. Local Advocacy

Ama used her growing digital presence to influence local policy.

She organised a community event titled “Weaving the Future”, inviting:

  • municipal cultural officers,
  • local schools,
  • youth representatives,
  • and women artisans.

Her advocacy message was clear:
“If we lose this tradition, we lose the voices of our mothers and grandmothers.”

As a result:

  • The municipality funded a digital training workshop for artisans.
  • A local school introduced weaving heritage sessions for girls aged 12–16.

Impact (After 1 Year)

Ama’s initiative produced meaningful results:

Cultural Impact

Young girls showed renewed interest in learning the craft. Three teenage girls began apprenticeships with local weavers.

Economic Impact

Online micro-sales generated a small but sustainable income stream for 14 women artisans.

Digital Impact

The community now has:

  • a simple website,
  • Instagram and Facebook pages,
  • and tutorial videos documenting the weaving process.

Advocacy Impact

Local authorities officially recognised Kpatia weaving as an element of local intangible cultural heritage.


Why This Case Matters for AEWiA Participants

This story illustrates the full integration of advocacy, digital networking, and intangible cultural heritage:

✔ A young woman acts as a cultural leader
✔ Traditional heritage is strengthened through modern digital tools
✔ Digital networking amplifies visibility and creates new opportunities
✔ Advocacy transforms online awareness into local policy change

Ama’s journey shows that preserving heritage is not about looking backwards — it is about giving women the tools to shape their future.


Reflection Questions for Learners

  1. What challenges in Ama’s story are similar to those faced in your community?
  2. How did digital tools help transform a local issue into a global conversation?
  3. What role did advocacy play in achieving practical results?
  4. Which part of Ama’s strategy could you adapt for your own final project in AEWiA?
  5. If you were Ama, what would you do next?

In a coastal region of Kenya, a group of young women known locally as the “Night Weavers” has continued for generations the practice of weaving palm-leaf baskets during the evening hours, a tradition historically passed from mothers to daughters. These baskets are not only functional objects but symbols of identity, resilience, and intergenerational solidarity. Over the past decade, however, the practice has declined rapidly due to economic pressures, urban migration, and the influence of cheap imported products. Many young women feel disconnected from the tradition and see no economic value in maintaining it.

A youth-led organisation decided to launch a small initiative to revitalise interest and create economic opportunities for the remaining artisans. The project began with a community survey that revealed two major issues: young women lacked platforms to promote their craft, and local authorities were unaware of the cultural significance of the Night Weavers. This information inspired the creation of a digital advocacy strategy that could amplify the voices of the artisans and highlight the heritage value of the practice.

The team created a simple social media campaign called “Voices of the Weave.” They started by interviewing the older women who still practiced the craft, recording short videos where they explained the history, meaning, and technique behind the weaving. These stories were then edited into short, engaging clips and shared across Instagram, TikTok, and Facebook. The younger women participating in the campaign also posted behind-the-scenes photos showing their own attempts at learning the technique, turning the process into an intergenerational activity that viewers found inspiring.

To expand their network, the project reached out to local tourism businesses, cultural heritage NGOs, and women’s cooperatives across East Africa. Several organisations offered to reshare the posts, giving the campaign wider visibility. As the network grew, the team built an online catalogue using free digital tools where potential buyers could view and order handmade baskets directly from the artisans. This step added an economic dimension to the advocacy work, demonstrating that cultural heritage could support local livelihoods.

The campaign gained enough attention that a regional newspaper published an article on the Night Weavers, prompting local authorities to invite the youth group to a meeting. During this discussion, the team presented evidence gathered through their digital campaign, including audience engagement statistics, feedback from buyers, and testimonials from the artisans themselves. This helped the authorities recognise the tradition as an important cultural asset that deserved support. Within a few months, a small local fund was created to offer training workshops for young women and to purchase better tools for the artisans.

The project had several long-term impacts. The young women involved gained confidence in using digital storytelling for advocacy. Community members developed a renewed sense of pride in the weaving tradition. The artisans saw an increase in orders, making the practice more economically viable. Most importantly, the intergenerational bond between older and younger women strengthened, helping ensure that the tradition could continue.

This case shows how a simple idea, supported by digital tools and a clear advocacy strategy, can preserve intangible cultural heritage, generate economic opportunities, and amplify the leadership of young women. It also illustrates the importance of collaboration: without the digital network built across organisations and communities, the message of the Night Weavers might never have reached policymakers or new audiences.

In a small rural town in Northern Macedonia, the tradition of handwoven bridal belts had nearly disappeared. For centuries, women crafted these symbolic textiles to mark important life transitions, stitching into them patterns that represented fertility, courage, and community protection. But as younger generations moved to cities and industrial textile production became more common, the skill was practiced only by a few elderly women. Many believed that once these women passed away, the craft would vanish completely. Elena, a 23-year-old cultural studies student, discovered the tradition while interviewing elders for a university project. She immediately felt a connection to the craft and saw it as a piece of women’s history that deserved recognition and revival.

Elena decided to launch a small advocacy initiative inspired by what she learned in the AEWiA course. She began by documenting the stories behind the belts, recording interviews with the last artisans in the town and photographing the symbolic patterns used in the weaving process. She realized that the craft was not valued simply because people no longer understood its meaning. To change this, she needed a strategy that combined heritage preservation with modern communication and youth engagement.

Her next step was to create simple digital content: a short video explaining the cultural significance of the belts, a photo series comparing traditional and modern designs, and captions that highlighted the role women played in maintaining this heritage. She posted this content on social media platforms where young Macedonians were most active, using hashtags related to culture, identity, and women-led crafts. Slowly, engagement grew, and people began sharing memories of their grandmothers or asking where they could learn the craft. A small online community formed naturally.

Encouraged by the response, Elena designed a mini-campaign aimed at connecting generations. She organised online weaving workshops where elderly artisans demonstrated basic steps while younger participants followed along. The first workshop had just twelve participants; the third counted more than eighty from across the country. Through the discussions, participants began reflecting on how cultural traditions could empower women instead of limiting them. Some even suggested integrating the designs into fashion items like bags or modern belts, making the tradition more accessible.

Elena’s project gained attention from a local cultural center, which proposed a small exhibition dedicated to “Women, Memory, and Textiles.” The event brought together artisans, students, activists, and municipal representatives. The artisans expressed deep satisfaction at being recognised after decades of invisibility, while young women expressed pride in reconnecting with a tradition carried by the women before them.

The impact went beyond the workshops and exhibition. A group of young participants started collaborating with the artisans to produce a limited collection of contemporary woven accessories. The revenue was shared, providing the older women with new income and ensuring their skills were transmitted to a younger generation. Local authorities even began considering adding the craft to the region’s intangible heritage registry.

Elena’s case demonstrates how a nearly forgotten women-led tradition can be revitalised by combining digital advocacy, cultural storytelling, and intergenerational networking. By applying the principles of AEWiA, she was able to transform a fading craft into a source of empowerment, recognition, and sustainable cultural pride. The project illustrates that heritage preservation is not just about the past; it can become a pathway for young women to lead change in the present.

MOOC “The Famale Heritage Globe”